As wellness tourism takes off around the world, Vietnam could secure a unique advantage by creating a value chain with a particular focus on traditional medicine and treatment along with medicinal herbs.
Vietnam has now restored visitor and domestic travel numbers to pre-pandemic levels, but structural weaknesses in foreign source markets, value creation, and branding threaten the long-term resilience of its tourism industry.
Under the new arrangement, Chinese tourists can use Alipay - a member wallet of Ant International - to scan VIETQRGlobal codes and make direct payments at merchants within NAPAS’ network across Vietnam.
A recent survey by Vietnam Report shows that the majority of tourists prefer booking services through travel apps like Traveloka and Booking.com, accounting for 78.5%, while 56.9% book through travel company websites. This indicates that digital tourism development is becoming the main trend.