Danish company Spectre, specialising in functional garments and outdoor sportswear, inaugurated its Spectre Hung Yen 2 factory, at Song Tra Industrial Park in Thai Binh Ward, Vietnam's northern Hung Yen, on October 30.
Speaking at the ceremony, Mr. Le Quang Hoa, Vice Chairman of the provincial People’s Committee, said the project would contribute to the province's industrial development, create jobs for local workers and boost investment cooperation between the two countries.
He noted that the opening came as Vietnam and Denmark is approaching the 55th anniversary of their diplomatic relations (November 25, 1971 – November 25, 2026) and just after upgrading their ties to a Comprehensive Strategic Partnership, a milestone that opens the way for deeper and more effective cooperation, particularly in economy, trade and investment.
H.E. Ms. Lina Gandløse Hansen, Ambassador of Denmark to Vietnam, said the project shows how Danish-Vietnamese cooperation can support industrial growth while reducing emissions.
“By combining modern technology, energy efficiency and local job creation, Spectre is a good example of how Danish investment can deliver economic opportunities while contributing to Vietnam’s green transition. This is the kind of practical cooperation we want to see grow between our two countries,” the ambassador said.
With a total investment of $30 million, including machinery and technology, the facility is Spectre’s fourth factory in Vietnam and is expected to create 3,000 local jobs. It has been designed for energy efficiency and environmental protection and has received LEED Gold certification, a leading standard for energy-efficient and environmentally responsible building design. Thanks to solar energy and its modern design, the factory is expected to avoid approximately 1,600 tons of CO₂ annually compared with conventional factories of similar size.
Mr. Jesper Klausen, Co-owner of Spectre, said the company is pleased to contribute to the local community by establishing a factory that sets new standards for the working environment while respecting the surrounding natural environment.
“The project also includes new investments in automation and AI solutions that will represent the new standard for our factories,” he said.
Speaking to Vietnam Economic Times’s Anh Hoang at the event about how attractive Vietnam’s investment and business environment is for Danish companies, particularly amid the global supply chain shift and possibly stricter sustainability compliance requirements, Ambassador Lina Gandløse Hansen said Danish companies carry out very thorough due diligence before deciding where to invest. Stable framework conditions, less bureaucracy and access to public authorities, are all important factors, she noted.
“It is also increasingly strategic for Danish companies to have secure and reliable energy access, and in a Danish context, that means access to renewable energy,” the ambassador said, adding that “Having been Denmark’s ambassador to Vietnam for almost three months, I find that Vietnam has a very good mix to offer to Danish investors. But it is an offer that we need to continue to work on, because the competition is fierce in the region as well.”
Assessing Vietnam’s prospects, particularly opportunities for businesses to move deeper into high value-added segments of the value chain, Mr. Lars Christensen, CEO of Spectre, said Vietnam is developing very strongly, at an astonishing pace. However, to raise value and create more opportunities for growth, he believes the most important factor remains people.
“We pay considerable attention to developing our colleagues and employees through education and training. We do not rely on foreign experts. All management positions are held by Vietnamese professionals, including our engineers and office staff. Our entire organisation is built around local talent,” he said.
He added: “As the world becomes increasingly digital, with growing demands for digital competencies, automation and smarter solutions, we need a highly educated workforce. We see that Vietnam is also stepping up in this area and making significant progress.”
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