VET Exclusive
Rising costs not customers
Revenue increases in the food and beverage sector detailed in a recent report appear to stem from higher prices rather than growing demand.
VET Exclusive
Valuable visibility
Vietnamese brands account for more than half of AI citations in Vietnam, but visibility remains concentrated among a small group of brands, publishers, and platforms, a recent report found.
VET Exclusive
Interconnected assistance
AI is becoming a lot more involved in customer interactions and the purchasing journey as retailers continue to access its benefits.
Diversified funding required
The ADB has raised its 2026 and 2027 growth forecasts but cautioned that Vietnam must ease its dependence on bank credit and investment.
Integrated offerings
As wellness tourism takes off around the world, Vietnam could secure a unique advantage by creating a value chain with a particular focus on traditional medicine and treatment along with medicinal herbs.
For long and healthy living
Longevity and wellness are reshaping hospitality, creating new opportunities for resorts, hotels, and real estate investors amid Vietnam’s aging population.
Changing development cycle of hospitality market
Industry leaders examine how Vietnam’s hospitality market is evolving through new demand, investment trends, wellness needs, and changing traveler expectations.
Testing target
Meeting Vietnam’s 1.5 million-room tourism goal will require faster supply growth, new sources of capital, and the revival of existing resort assets.
The full package
Vietnam’s resort real estate market is shifting toward integrated destinations built around connectivity, experiences, and long-term operational value.