Vietnam’s resort real estate market is shifting toward integrated destinations built around connectivity, experiences, and long-term operational value.
Vietnam has now restored visitor and domestic travel numbers to pre-pandemic levels, but structural weaknesses in foreign source markets, value creation, and branding threaten the long-term resilience of its tourism industry.
The event attracted over 3,500 attendees, including leaders from government agencies, international experts, associations, investors, and more than 500 leading enterprises in the industry.
A pilot program on restarting tourism, introduced in November, has recorded positive results. According to Minister of Culture, Sports and Tourism Nguyen Van Hung, with the nationwide vaccination campaign in full swing, the tourism industry will have many opportunities to recover.
A project to develop the tourism industry in central Thua Thien-Hue province into a spearhead economic sector has been recently approved by the provincial People’s Committee. The industry is to attract some 6 million visitors by 2025 and currently contributes about 14 per cent of provincial gross regional domestic product (GRDP). It employs 80,000 workers, or 13 per cent of the province’s workforce, and this is to rise to 100,000 and 15 per cent by 2030.