Dr. Ha Van Sieu, Deputy Director of the Vietnam National Authority of Tourism, tells Ngoc Lan about quality and value as drivers of retaining tourism spending in Vietnam.
The partnership centers on piloting a signature cultural heritage urban model, developing cultural industries, elevating tourism product quality, and leveraging the central city's unique competitive advantages.
A recent expo heard of the trends Vietnam should focus on to turn its appeal as a tourist destination into a broader development opportunity for the sector.