Tag: Vietnamese brands

Vietnamese brands account for more than half of AI citations in Vietnam, but visibility remains concentrated among a small group of brands, publishers, and platforms, a recent report found.

Nineteen products and services from Masan’s ecosystem have been recognized at the 2026 Vietnam National Brand Program, reflecting the product quality and business capabilities supporting the Group’s international expansion.

The 227 businesses recognised this year collectively hold nearly 5,700 trademarks, patents and utility solutions, along with more than 2,400 international certificates and standards.

Mastering brand development represents a strategic mandate to secure higher positions within global value chains rather than merely focusing on sales.

Vietnamese entrepreneurs must dare to think big and establish long-term visions built on four core pillars including nurturing ambition, honing capacity, upholding responsibility, and pioneering innovation to master global value chains.

Independent brand valuation consultancy Brand Finance valued the Vietnam National Brand at $462.28 billion in 2026, representing a 45.14 percent increase compared to 2020 and placing Vietnam 32nd out of 193 ranked nation brands.

Without mastering core technology and research and development, strong corporate brands will eventually fade while weak ones remain trapped at the bottom of global value chains, experts warned at a recent brand strategy forum in Hanoi.

Ho Chi Minh City will host the International Food Industry Exhibition (HCMC FOODEX 2022) with the theme “Connecting Values for Development” from October 19 to 22 at the Saigon Exhibition and Convention Center (SECC). A large-scale international food exhibition introducing Vietnamese brands to the world, HCMC FOODEX 2022 will also help businesses connect and conduct trade, and access information and develop strategies to innovate machinery and advanced technology into the production process, to improve competitiveness and expand domestic and export markets.