As wellness tourism takes off around the world, Vietnam could secure a unique advantage by creating a value chain with a particular focus on traditional medicine and treatment along with medicinal herbs.
Experts and industry insiders discuss how Vietnam can develop wellness tourism through stronger standards, distinctive products, traditional medicine, and specialized talent.
By bridging healthcare, hospitality, and imperial heritage, a new collaborative ecosystem in Hue aims to deliver high-quality wellness experiences and extend stays for domestic and international travelers.
Experts and local insights gathered at a workshop to finalize a national scheme building an authentic, high-quality, and globally competitive wellness tourism ecosystem by 2030.